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Some one said that "business problems are really personal problems in disguise", what do you think of that?
Our businesses don't create themselves, don't promote
themselves, don't sell themselves, don't handle customer inquiries themselves and really don't do much on
their own. We, the human beings that own or manage the businesses are the ones that make businesses
succeed or not succeed.
Of course, we talk about automation and leverage so
that our businesses can do many of the day-to-day operations on their own, but ultimately it is us that
decide on those systems and we are the ones that have to implement them or have someone implement them for
us, but the responsibility, in the end, is all ours.
That's why we believe there is a lot of truth to the
statement that "business problems are really personal problems in disguise." So, the logic follows
that...
If we want our businesses to work, we need to work
on ourselves, first and foremost!
Let us share an example of that with you and draw
a connection between one of the biggest problems many businesses have and part of the root cause for
that problem:
Business Problem: Not enough customers or
clients
Possible
Personal Problems:
a) Little or poor effective marketing due to lack of knowledge or lack of focused
effort - We mean no disrespect with this
because we may often fall into these patterns ourselves, but we think that there may be an issue there
with self-discipline, procrastination, and lack of focus in learning and applying effective marketing
strategies that work, which include: advertising, publicity, public relations, etc.
b) Ineffective referral program - Sometimes we just assume that people that know us, care about us, and trust our
products and services will simply know to refer us more business and that it's one of their most important items in
their daily to-do lists, alongside with picking up the kids from school or buying the chicken and the
wine for dinner tonight. That is far from reality.
An effective referral program must be driven by
strategic actions that need to be applied consistently over the life of your business. You may already
have one that is working great, and we dedicated an entire section to designing such a program in our
eBook, "15 Proven Principles for Business Success."
The point here goes back to the idea that it is up
to us to create
and implement a good referral program, and if we have not done it, yet, personal challenges such as:
lack of focus, poor time-management skills, laziness, lack of knowledge or other challenges may be in
the way of greater success.
That's what we mean with "they are personal
problems in disguise." And, for that very reason, we want to include a section about personal growth
in most, if not all, future issues of this newsletter. The idea is for all of us to help each other
"elevate our small businesses to new heights", and that starts with elevating ourselves to new
heights.
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